How Much Does TikTok Pay Per View? Creator Earnings Explained!
TikTok isn’t just about the trends and lip-syncs anymore; now it is the real way to make money. But here’s the big question for creators: how much does TikTok pay per view in 2025?
Creators get paid from the Creators Reward and Creators Fund programs, i.e., $0.40 to $1.00 and $0.02 to $0.04 per 1,000 views, respectively, for new creators. It simply means that if you reach a million views, you will get paid from $20 to $1,000. However, it totally depends on the content engagement.
Here, you’ll learn:
- How TikTok actually calculates your earnings
- What you need to qualify for payments
- Real numbers for 1K, 100K, and 1M views
- Tips to grow faster and earn more
Keep reading — your creator journey starts here.
Important Notes
- TikTok pays $0.40 to $1.00 when you get 1000 views.
- Earn money with Creator Marketplace.
- Must be at minimum 18 years of age.
- You must have 10K followers on your TikTok account.
- By submitting video ads to brands’ Creative Challenges, you can start earning.
- TikTok pays $20 to $40 for a million views.
Does TikTok Pay You for Views?
YES! If you want to earn money through TikTok, you just need to remember a few things in your mind. It uses the Creator Rewards Program, which was previously known as the Creator Fund. Through this monetization program, creators will get paid based on the qualified content engagement and views.
How Many Followers Do You Need to Start Earning?
Follower count will totally depend on you and the monetization strategy you are opting for.
Check out these follower requirements that will be helpful when you learn about the monetization strategies.
- Live Gifts: Creators must have 1000 followers so that they can easily unlock this feature, and their viewers can send them that.
- TikTok Creativity Program: TikTok offers you a direct way to get paid if you gain 10,000 followers in the last 30 days. Most importantly, your video should also gain 10,000 views.
- TikTok Shop Creator: Creators must have 5000 followers so that they can earn commissions by doing affiliate marketing.
- UGC (User-Generated Content): Brands request that creators post their content in their account, allowing them to easily run their campaigns. It can be done with a minimum of followers.
Factors That May Affect Your TikTok Views
Read these factors that are affecting your TikTok views.
- Video Hook: If your starting of the video was not up to the mark, it will lead you to lose the engagement with your audience.
- Content Relevance: Content that you’re uploading to your TikTok account should be appropriate and match the interests of your target audience.
- Trend Awareness: You should follow the trend of what is coming or what creators are following. Use the trending sounds and make videos with this.
- User Engagement: If you are finding a number of likes on your video, it means there is a high level of user engagement.
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- Use Relevant Keywords: By using the appropriate keywords in the caption as well as the description, your video will reach to the right audience.
- High-Quality Video: Whatever you are posting on your TikTok account should be in premium quality so that it leads to getting more views.
- Initial Test Audience: If you are a beginner, your video will be analyzed on the basis of watch time, completion rate, followers, and much more.
How Much Does TikTok Pay Per View in 2025?
First thing, we would like to clarify that TikTok doesn’t have a policy to pay per view. However, it pays you the amount when you get 1000 views on your video.
With the help of the Creator Fund, creators will get $0.02 to $0.04 per 1,000 views. TikTok has another program, the Creator Rewards Program, which usually pays $0.40 to $1.00 when you reach 1000 views.
Also, check about brand sponsorships. (In a Table)
But remember a few things: the amount is dynamic, and there are various factors that help you to get paid more.
- Video completion rate
- Engagement rates
- Number of creators in the fund
- Geographic location of visitors
Now, let’s discuss the TikTok pay per view in a tabular format to clear all your doubts.
| Program | Pay per 1,000 Views | Requirements | Ideal For |
| Creator Fund | $0.02 – $0.04 | 10K followers, 100K views in 30 days | Beginners |
| Creator Rewards | $0.40–$1.00 | Longer videos, high engagement | Growth-focused creators |
| Brand Sponsorships | Varies ($200 – $50K) | Strong niche presence | Influencers & experts |
Typical Earnings for Micro vs. Mega Influencers
If you want to earn money on TikTok, your followers should increase, as well as your niche, and the engagement rates should also boost.
Let us show you the different influencer categories and their rates.
- Nano Influencers (1,000–10,000 followers): $50 to $200 for each video that you post.
- Micro Influencers (10,000–100,000 followers): $200 to $800 per video.
- Macro Influencers (100,000–1 million followers): $800 to $5,000 per video.
- Celebrity Influencers (1 million+ followers): $5,000 to $50,000 or higher per video.
How Much Money Does TikTok Pay for 1 Million Views?
First of all, it totally depends on your chosen creator program. If you have selected the TikTok Creator Fund, you will get in the range of $20 to $40.
Go through the method so that you can easily calculate.
As mentioned earlier, you’ll get $0.02 to $0.04 for 1000 views. So for 1 million views, just multiply 0.02 by 1000, and then you’ll get an answer.
And if you’ve chosen the TikTok Creator Rewards Program, you will get paid $400 to $1,000.
How TikTok Monetization Works
Here are some monetization strategies so that creators can easily start earning.
- Join Creator Rewards Program
- Do Affiliate Marketing on Creator Marketplace
- Give Customized Shout-Outs
- Run TikTok Ads to Promote Your Brand
- Collect Tips or Donations
- Create a Patreon Account for Exclusive Content
The above section has provided you with an overview of what we are going to discuss. Now, let’s dive in.
#1. Join Creator Rewards Program
If you are already creating engaging videos on your TikTok account, you should join the Creator Rewards program.
But before proceeding further, you should know its eligibility criteria.
- Creators should be the age of 18.
- Must have 10,000 followers minimum.
- Your video views must cross 100,000 in the last 30 days.
- Your posted content should be unique, original, and of premium quality.
- Must be residing in the United States, France, Germany, Brazil, the United Kingdom, South Korea, or Japan.
This program is appropriate for creators who create one-minute or longer videos, which leads to generating more engagement.
Apart from that, creators will get access to an advanced analytics dashboard to analyze the performance of their video.
#2. Do Affiliate Marketing on Creator Marketplace
Another way for monetization is that you can earn money by doing affiliate marketing on the Creator Marketplace.
It’s a platform where businesses and creators find each other to enhance their paid marketing campaigns. By doing affiliate marketing, brands can easily find the best and well-suited creators to promote their products. And with the help of that, creators have a way to earn money.
In addition, it helps to both businesses and creators to maintain healthy partnerships.
#3. Give Customized Shout-Outs
Basically, a shout-out refers to when any creator mentions the name of a brand, product, or other creators to promote them on their own TikTok account.
By giving personalized shout-outs, creators can easily engage with the audience.
Besides this, shout-outs can also become a way to monetize. Let us tell you how it is possible.
- Sponsored Shout-outs: Brands that want higher engagement and followers usually pay to creators so that they can promote their products on their accounts.
- Promoting Services: Creators can also shout out their own products, music, business, or merchandise to get more sales.
#4. Run TikTok Ads to Promote Your Brand
According to Metricool, creators who use ads to promote their brand lead to a 26% enhancement of brand favorability among users. It is clear that ads play a very crucial role if you want to get a better user engagement rate. When you run an ad, there are higher chances that it will reach a wider audience.
Apart from that, creators have access to manage their ads on the basis of location, interests, age, etc.
On TikTok, you will find two main types of ads.
- Brand Takeover ads: These display your content full-screen for a few seconds before transitioning into a standard in-feed video ad.
- In-Feed Video Ads: These appear on users’ For You pages, blended naturally into their feeds.
#5. Collect Tips or Donations
Nowadays, TikTok has started collecting tips and donations so that creators can easily earn direct support from their fan following.
Let’s dive in-depth to know how it works.
- Live Gifts and Video Gifts: Followers can send them virtual gifts and coins during their regular videos or when they are live.
- Diamonds: By receiving all these gifts, TikTok converts them into in-app digital currency.
- Cash Out: Once creators have received all the Diamonds, they can easily trade them in for real money.
Apart from that, creators can effortlessly integrate with third-party tipping platforms, such as Ko-fi, Tipeee, or Buy Me a Coffee.
#6. Create a Patreon Account for Exclusive Content
TikTok offers another way so that every creator can easily earn money. The platform is Patreon. With the help of the Patreon account, viewers can easily subscribe for a small monthly fee to access additional benefits. These are as follows:
Viewers will get the
- Footage of behind-the-scenes,
- Early releases,
- Shoutouts,
- Or private Q&A sessions.
You should enhance your TikTok videos by promoting your Patreon and inviting all your followers to join.
For attracting users, try to keep your subscription fee lower so that multiple users can easily sign up.
Moreover, mention small incentives, such as free merchandise, digital downloads, or access to a private group, to motivate supporters. Place the Patreon link in your bio and mention it in your videos for easy access.
Maximize Your TikTok Income with a Monetization Strategy
Check out these points that will let you know how you can maximize your TikTok income by using monetization strategies.
- Explore multiple revenue options to earn money on your TikTok account.
- Create premium-quality videos on a regular basis.
- Ensure your video hook should be engaging to keep your target audience on your video.
- Use trendy voices to go viral and get an opportunity to monetize more.
- Utilize the advanced analytics to know when your followers are coming online.
Common Misconceptions About TikTok Pay
These are some misconceptions about TikTok pay that you know. We are also going to provide some facts to clear all your doubts.
Myth: Creators receive payment on a direct basis of likes and comments.
Fact: TikTok doesn’t pay any kind of amount for posts on the basis of likes or comments. The importance of these metrics is that the algorithm promotes popular content, which is gaining more exposure and gaining more viewers.
Myth: You will become rich in a single day.
Fact: Visibility and interaction are good, but direct monetary gain on the Creator Fund is low. An average payout of approximately $0.02 to 0.04 per 1000 views is typical, implying that the millions of views would require a huge income.
Misunderstanding: The Creator Fund is an entire grant scheme.
Fact: The Creator Fund is not an ordinary grant but a revenue-sharing program. Creators are given a share of a fixed budget, and as more eligible creators are added, this is shared amongst them, so that the payout per view can decrease.
Myth: Payments are a predictable figure.
Fact: Payments are always changing and rely on multiple factors such as engagement, views, content quality, and adherence to community standards. Regional differences in viewership also affect earnings.
Myth: You make the same kind of money as other creators.
Fact: Your content and earnings are special to your content and audience. The various creators are given different payments as a result of the variations in engagements, audience quality, and other.
Alternative Revenue Streams on TikTok
Go through the following table, which will help you to know what are the alternative revenue streams on TikTok.
| Revenue Stream | What It Is | Requirements | How You Earn |
| Live Gifts | Followers send virtual gifts during live streamings. | 1,000+ followers, age 16+ | Convert gifts into money |
| TikTok Creativity Program | TikTok pays for original videos with high engagement | 10,000+ followers, 100K views in 30 days | Paid per 1,000 views. |
| TikTok Shop | Promote and sell products through affiliate links | 5,000+ followers (standard) | Earn commission on products that you sell |
| Brand Sponsorships | Companies pay creators to promote their products | No fixed follower count, but engagement matters | Paid per post or running campaign |
| Selling Your Own Products | Sell digital goods, merchandise, or services | No minimum followers | Direct income from your audience |
| UGC (User-Generated Content) | Create content for brands to use on their own channels | No minimum followers | Paid per video, or you’ll get an offer for the entire content package |
| TikTok Pulse | Share ad revenue from top-performing videos | Invite-only, high engagement required | Earn a share of ad revenue |
| Live Subscriptions | Fans pay monthly for exclusive content and perks | Available in select regions | Monthly recurring income |
| Crowdfunding and Fan Support | Use third-party platforms such as Ko-fi or Patreon to get support from your followers. | No follower requirement | Donations or monthly pledges |
| Event Promotions & Collabs | Partner with brands or creators for paid appearances or collabs | Strong niche presence recommended | Paid per event or partnership |
How Can I Withdraw TikTok Earned Money?
Here are the steps that will guide you to take out your TikTok earned money. These are as follows:
- Start TikTok and move towards your profile.
- Then, tap the three lines.
- Choose Settings and Privacy.
- Search for Balance.
- When you find your earnings, tap Income.
- Now, click Withdraw.
- Mention the amount that you want to withdraw.
TikTok Pay Per View vs. Other Platforms
Here is the tabular information on TikTok and other platforms that you are looking for.
| Platform | Estimated Pay per 1,000 Views | Best For | Extra Ways to Earn |
| TikTok | $0.40–$1.00 | Viral short-form content | Creator Rewards, Live Gifts, Brand Deals |
| YouTube | $1–$5 (up to $10 in top niches) | Long-form videos, tutorials | Ads, Memberships, Super Chats, Premium Views |
| $0.01 – $0.05 (via Reels Bonus or Sponsorships) | Fashion, lifestyle, beauty | Sponsored Posts, Affiliate Links, Shopping Tools | |
| $2–$5 | Community-driven long videos | In-stream Ads, Fan Subscriptions, Brand Deals | |
| Snapchat | Varies (Spotlight payouts not fixed) | Trending short videos | Spotlight Rewards, Sponsored Content |
Important Notes:
- You will get the least per view through TikTok, but it offers the strongest virality and brand deal potential.
- If you are a YouTube creator and especially make videos in finance, education, and tech, you will profit better.
- On Instagram, direct payouts are very limited, but you can rely on sponsorship.
- You can also get some ad plans that offer a better ad revenue for longer reels and loyal audiences.
- Snapchat doesn’t have a fixed RPM (revenue per mile) but rewards creators based on performance in Spotlight.
3 Tips for Making Money on TikTok
After understanding all the basic concepts, you should also know what are the common tips that will be helpful for you to earn money on TikTok.
- Choose a single niche only: Decide and stick to one niche only. As a result, it helps TikTok to understand your provided content.
- Try to give value instead of selling: Don’t try to sell each and everything. You should prepare the content in a form that appeals to your target audience or gives some value.
- Prioritize storytelling: If a creator is doing storytelling or building an emotional connection with their audience, it tends to go viral or get better user engagement.
Common Questions and Answers
Read some additional questions as well to get a better understanding of it.
Q1. What is the TikTok Creator Fund?
Ans. TikTok offers a creator fund that helps to all creators to earn money with ease. In short, it provides an incentive when you get a large number of user-engagement rates.
Q2. How to Join TikTok’s Creator Fund?
Ans. You must be 18+, have 10,000 followers, and gain 100,000 views in the last 30 days. To apply, you can:
- Open TikTok.
- Go to Profile.
- Tap the hamburger menu.
- Choose Creator Tools.
- Click Creativity Program or Creator Rewards Program.
- See the eligibility criteria.
Q3. What is TikTok’s Creativity Program Beta?
Ans. TikTok offers another monetization program, Creativity Program Beta. It aims for creators to post videos of more than 60 seconds with original content.
Q4. Does TikTok pay for likes?
Ans. NO! TikTok has no such policy for paying money based on the number of likes you get on your video.
Q5. What time does TikTok pay out?
Ans. Usually, creators receive the amount on the 15th of every month from both the programs, the TikTok Creator Fund and the Creator Rewards Program.
Wrapping Up Words!
While using TikTok, you must have a query about how much does TikTok pay per view. So, let us clear up one straightforward thing: it doesn’t pay per view. But creators get paid when they cross 1000 views on their videos. TikTok offers mainly two programs—the TikTok Creator Fund and the Creator Rewards Program. From these programs, creators start to monetize on TikTok.
References:
https://www.adobe.com/express/learn/blog/how-to-make-money-on-tiktok