How to Make a Public Profile on Snapchat? Know Pro Tips 2025!

Snapchat isn’t just for quick snaps anymore. In 2025, it’s got 406 M+ daily users (yep, daily). With a public profile, your content isn’t just for friends, it’s for the world to see. If you also want to know how to make a public profile on Snapchat, you must know that your location, bio, profile photo, and cover photo should be added. In addition to that, you have a choice whether you want to show your follower count or not.

Over half of Snapchat’s monthly active users in the US, specifically 51.1%, are from Gen Z. Moreover, it makes it the best and engaging platform with the highest percentage.

What’s a Public Profile on Snapchat?

Confused about what a public profile is? It’s like your own page on Snapchat. Instead of just your friends, anyone can see your Stories, Spotlight videos, and more. It’s great if you want more followers—or if you’re a business showing off your products for free!

Snapchat introduced public profiles for users over 18 a while back, but they’ve made changes to it since then. Now, 16 and 17-year-olds can create one too, with some limitations. For businesses, this is a game-changer – 75% of 13 to 34-year-olds in the U.S. use Snapchat (source: Snapchat for Business), so your audience is already there.

Why You’d Want a Public Profile

Just like businesses have their profiles, creators and regular Snapchatters can also have their own profiles. This is called a public profile. And it lets you look the way you want on Snapchat. You can share your content. It will help you build your presence. You can also connect with a larger audience from one place.

While creating your public profile, you will get two options to create it, such as a personal account and a business account. Let’s find out the difference between the two accounts.

For personal accounts, it’s all about sharing your emotions with the world – maybe you’re interested in art, gaming, or just being silly. For businesses, it’s a chance to reach new people without spending a penny. Over 250 million users engage with augmented reality (AR) features daily, so you can get creative with lenses and stories to engage people.

Advantages of Making a Public Profile for a Snapchat Account

A public profile is an everlasting home for Snapchat creators. Users take a number of advantages, such as:

Audience Growth: Users can effortlessly subscribe to a Public Profile, which enables them to access the content without being required to be friends.
Increased Discoverability: Public Profiles enhance visibility for creators and businesses within the broader Snapchat community via the Discovery tab, search, paid advertisements, and lenses.
Content Showcase: These profiles allow users to view their Lenses, Stories, and Highlights. As a result, it provides a platform to show their creativity.
Brand or Personal Identity: Users or creators can easily create a unique identity on Snapchat. Moreover, it helps users to introduce themselves and their distinct brands to their target audience.
Subscriber Count: By having a public profile, you can effortlessly view the number of subscribers. However, it helps users to track their audience engagement and growth.

Important Notes!

Users must be 18 years old, and their account should be created before 24 hours.
If you are 16 years old, you can create your public profile, but in the optional case.

How to Make a Public Profile on Snapchat?

If you are running a business and want to run it on a social platform, Snapchat is an option for you. Lots of users turn to YouTube because it opens up so many growth opportunities. Creating a Snapchat business profile is easy; follow these steps.

First, open Snapchat and then tap the Your Profile option at the top of your left screen.
Under My Stories, you might see Create Public Profile. Click on it.

Note: If you have already used your public profile, you’ll see it beside the My Account option. Otherwise, you can follow the above step.

In addition, you need to study thoroughly, which explains public profiles, and click the Continue button. Then, click the Get Started button.
Once the box appears, create a public profile and tap the Create button.

Pro Tips for Personal Accounts

Do you want to shine as an individual? Here are some tricks you can use to get your personal account noticed on Snapchat:

Post Regularly: Snapchat attracts active users. Put up a Snap or Story every day. Profiles that post daily get 50% more views (source: Hootsuite).
Use the Spotlight: Short, vertical videos can be great. Keep them under 60 seconds and have a hot sound—I got 5,000 views with a trending tune.
Be genuine: People love genuine vibes. Share your passion—skating, baking, whatever!

Setting Up a Public Business Profile on Your Snapchat Account

Understand the following instructions to know how to make a public profile on Snapchat for business accounts.

Visit profile.snapchat.com to start the process.
Proceeding ahead, you need to log in to your Snapchat account with the use your business information.
Then, you need to finish your Snapchat public business profile by verifying your username. In the end, just click the Create Public Profile option.

Pro Tips for Business Accounts

Are you a business professional? These tips can make creating your profile hassle-free and give you an instant boost to grow your business

Add a shop: You can link Shopify to sell in-app. Native stores increase sales by 20% (Source: Snapchat for Business).
Create an AR lens: Simply design a filter, like the coffee shop’s “steam effect.” 250 million users play with lenses daily!
Promote posts: Turn great snaps into ads. Target engaged audiences for maximum reach.

What Should We Add to Our Public Profile?

After creating your public profile for both personal and business accounts, you need to fill out these information.

Upload a profile picture: If you are using your business profile, make sure to add the logo to grab the attention of the user.
Create and mention a Snapchat business bio: Your Snapchat bio must be up to 150 characters.
Mention your website link: While setting up your Public Business Profile, make sure to add the website link. As a result, when a user sees the link, there are high chances that the user will click.
Save the favorite Stories: Users can effortlessly save their best Snaps to their profile for viewers or subscribers to view when they visit their profile.
Add any Lenses: If a user has Lenses available, they can add them here.

How to Edit or Delete Your Public Profile on Snapchat?

If you are looking for the solution for editing or deleting, you’ve reached the right section. Here, we’ll give you the detailed steps for each.

To Edit:

To initiate, open the Snapchat application and choose the account icon located in the upper left corner.
Scroll down to the Public Profile phase and opt for My Public Profile.
Subsequently, tap the Settings icon situated in the upper right corner to manage your public profile, or choose the Edit Profile button.
Within the Manage Public Profile page, you will have the capability to make modifications and execute actions such as:

Revising your profile.
Saving your stories to your public profile.
Sharing your profile with others.
Removing your public profile.
Managing your public profile on your Snapchat account.

After visiting the editing page, you can upload an image, add your bio, mention a location, and choose whether or not you desire to see your subscriber count.

To Delete:

You need to follow the same steps as mentioned above to get the Manage Public Profile page.
Furthermore, click the Delete Public Profile option on the Manage Public Profile page.
In the end, you just need to confirm your consent that you want to delete your Public profile.

Note: When you delete your public profile, it won’t affect on deletion of your Snapchat account. Both are different processes.

FAQs About Snapchat Public Profiles

There are many kinds of questions related to how to make a Public Profile on Snapchat. Here are some of them.

1. Why don’t I have a public profile on Snapchat?

Ans. You could miss the option if your account is very new, you are under the age of 18, or your app is not updated. Check that you are using the latest update of Snapchat, and check one more time.

2. How to set up a public profile on Snapchat if you are under 18?

Ans. You are not able to set up your Public profile if you are not more than 18. But once you turn 18, the option shows up—ready when you are!

3. Is a public profile on Snapchat free?

Ans. Without a doubt, all features are free. Making or using a public profile on the internet is free.

4. How do you get a public creator profile on Snapchat?

Ans. Start with a basic public profile. Then, post regularly, grow your audience, and use features like Spotlight. Snapchat may upgrade you to a Creator profile as you gain traction.

5. How do I turn Snapchat public?

Ans. Go to your profile, scroll down, and tap “Create Public Profile.” Follow the steps, and boom—you’re public!

6. How To See Subscribers on Your Snapchat Public Profile?

Ans. The ‘Insights’ tab in your Public Profile clearly displays essential information about your subscribers, consisting of your follower count.

7. How To See Your Snapchat Public Profile Views?

Ans. Comply with the steps under to examine your Snapchat public profile views.

Open the Public Profile on Snapchat.
Move towards the Insights tab.
Next, click on any Story or Spotlight to view its metrics.

Final Note!

To find out the solution on how to make a Public Profile on Snapchat, you need only a bit of imagination, and it will not take much time. Simply select your profile, move to the “Personal Profile” section, and choose the “Create” button. That’s it! Personal or business – you are now ready to share, grow, and shine on Snapchat. With this, you will reach a lot of people and boost your growth.

That’s it, you’re good to go – everything about creating a public profile on Snapchat for personal and business accounts is covered! Let me know if you still want to know more.