how to sell on Facebook marketplace

How To Sell On Facebook Marketplace – Reach Out to Nearby Buyers

Facebook included a marketplace option in 2016 to sell and buy products for nearby locations. The intention was to interconnect buyers and sellers, especially for used products, at lower costs. The platform is easy to use – just create an account, list the product and its description, and that’s it! Many have taken advantage of FB Marketplace, and a lot of new users are still using it. If you, too, are keen to know how to sell on Facebook Marketplace, then here you will find everything regarding this.

Let’s understand what Facebook Marketplace exactly is and how to sell on it.

What Is Facebook Marketplace?

Facebook Marketplace is a buying and selling goods platform, proven to be beneficial for selling in nearby locations. This feature helps others know about the product available so that they can contact the seller by sending messages on Messenger or showing interest in the product  directly.

It’s a useful place for people who look for products (particularly, used ones), and those who want to sell but do not have much time to invest in selling.

This marketplace option is free for all, advertising products in nearby locations, and for those who are looking for similar products.

How To Sell On Facebook Marketplace For Beginners

Got your old items to sell? Are you looking for options or want to feature your product to those who need it? This is easier now as you can list your product on FB Marketplace with proper mention about the product – how much it’s used, brand, current condition, or even negatives, so that users can make an informed decision.

If you are a complete beginner on the Facebook marketplace, we will help you sell on this platform effortlessly. Here is what you need to do:

  1. First of all, tap the marketplace icon at the top of your Facebook app.
  2. Then, press the + (create new listing) option. Then tap ‘Item for sale’
  3. After that, tap the ‘Add photos’ option to upload your product picture from your device.
  4. Now, provide a product description and a price tag.
  5. Tap the ‘next’ icon.
  6. Now, click ‘publish’ and your product is now listed on the Facebook marketplace.

Note: Users can edit or replace the listing anytime they want. It’s an easy process gets completed with a click on ‘edit’ option.

Why Listing a Product on Facebook Marketplace Is Important?

Listing a product on Facebook Marketplace is useful because of the rising number of users using it for either selling or buying social products.

It’s been seen that around 2.91 billion monthly active users use it, as of 2022. 

Meanwhile, many marketers across the world have mentioned that Facebook Marketplace is the most important social media tool, in 2024.

With this much data, it’s evident that Facebook is a crucial tool and that using it to sell products is a smart move.

Facebook Marketplace Rules For Sellers

Before you start selling, it’s always to go through the rules of the place, Facebook Marketplace. We have mentioned them here so you can make the decision smartly.

Adhere to Meta’s Facebook Marketplace Policy while selling products on the platform. In clear words, they mention that some particular kinds of items should not be listed on your account. Here is more info regarding that.

Avoid listing products like:

  1. Tobacco or any such substances.
  2. Unsafe equipment, like a gun, bullets or similar ones.
  3. Alcohol
  4. Animals
  5. Any kind of adult item
  6. Products or services claiming to have unauthorised access.

Note: Remember, Facebook is a secure marketplace; thus, avoid listing products that seem to be violating the platform’s norms.

Tips For Selling On Facebook Marketplace

Selling on Facebook is something of a creative work. It’s the art of presenting your product in a way that appeals to buyers. Moreover, there are other techniques that help you anyway, in your marketplace selling. We present some useful and exciting products here.

Focus on stylish presentation:

We have observed that products listed with a unique style tend to get more attention and, most probably, get more sales. Snap a picture that looks original, of course, but styling is induced in it, so it gives the buyer a new perspective and triggers them to buy the product.

Embrace Imperfection:

Showing imperfection means you are being honest about your product. This shows you’re not hiding anything from the buyers. It’s a good practice to build trust, and people can see the real product without any manipulations.

Describe The Product That Buyers Find Interesting

Your product image is important, but the information you write about it is equally, and in fact, more significant in making a buying decision. So, you must focus on creating an exact, quick, and compelling description. What you write is what your buyer thinks about the product, so pen down carefully.

Create a Catchy Title With a Fair Price Tag For Your Product

Your title is the first thing someone notices when scrolling through the FBMP feed. Remember, it should be catchy, useful, and product-specific. When you are done with a good title, it’s time to give your product a price tag. No matter how compelling and descriptive your title is, if the price is not competitive enough, or if it’s above that of other products in the market with similar specifications, yours will likely be ignored or remain unnoticed. Hence, it’s always better to do market research and then decide on a price that best suits your product.

FAQs:

Question 1: How do I sell on Facebook Marketplace for beginners?

To sell on Facebook Marketplace, initially open Facebook and tap the ‘marketplace’ icon. Then, list a product or add, and mention it in detail, such as what item it is, how old it is, and more. Finally, when you review your listing and finalise, your product is now on the marketplace, and those who need it will be able to see it on their Facebook app.

Question 2: How much does FB marketplace charge to sell?

The platform does not charge a fee for listing products; however, you may need to pay the transaction fee when the sale is made, a minimum of 5% is charged on the transaction, per Facebook Marketplace.

Question 3: What should I be careful of when selling on Facebook marketplace?

While you sell on Facebook Marketplace, be informed about the items you list on your account. Remember, you cannot or should not list products which is not allowed on Facebook, such as animal selling, weapons, tobacco and other stuff, etc. Also, be authentic about your product – add only the details that best describe your product.

Question 4: How do you get paid on Facebook Marketplace?

Getting paid happens when you are successful in selling products through your Facebook marketplace: how much is dependent on what kind of product you sell and what worth.